YEA.NICE WAS LAUNCHED IN OCTOBER 2010 BY JJ THOMAS AND JOSH SHERMAN. AT A YOUNG AGE, BOTH LIVED AND BREATHED THE ACTION SPORTS LIFESTYLE. AS INDIVIDUALS, THEY GAINED NOTORIETY AND SUCCESS FROM SNOWBOARDING. JJ TOPPING PODIUMS AT X-GAMES, DEW TOUR, AND THE OLYMPICS. AND JOSH FINDING A PATH THAT EVENTUALLY LANDED HIM ON THE COVER OF TRANSWORLD.
For years, JJ and Josh talked about launching a clothing brand. After a month long trip together in New Zealand, they began focusing on the unnamed company. When talking with a friend, Josh jokingly said, “Yea, nice”. A phrase he had said all the time. He emailed JJ, “YEA.NICE…It’s A Brand”, and the company was born. JJ and Josh have brought an original vibe to the action sports lifestyle. YEA.NICE has already been seen on top pros in the snowboard, skate and surf world, as well as major musicians and TV personalities. Located out of Costa Mesa, California, this design driven brand continues to create limited clothing that truly emulates the lifestyles they love.